Concept

On the basis of the client’s Brief and in alignment with the defined Communication Objective(s), one or more concepts are presented for the proposed film

Recce

If required, a visit to the shoot location(s) is carried out to gather firsthand information on key aspects to be showcased in the film. At times, the Recce is not required for scriptwriting but is carried out prior to the shoot to facilitate the planning of lighting, the choice of camera/lenses, the use of cranes and jibs, etc.

Scriptwriting

Once the Concept has been approved by the Client, the Script is developed for the film. Written in an Audio-Visual format, the script defines all the scenes to be shot, the graphic elements to be developed, the narrative (voiceover) to be recorded, the sound bites to be captured while shooting, the sound effects to be designed, etc.

Casting

In case the film requires actors, models or anchors, the casting for these roles is carried out on the basis of the requirements of the Script

Locations & Set Designing

In case the film requires locations that are not being provided by the client, these need to be identified and arranged prior to the shoot. Likewise, if the script requires a set to be designed and constructed, the art direction and fabrication teams will work on it before the shoot is scheduled.

Props & Costumes

If the Script requires any special props or costumes, these will have to be procured or fabricated before the shoot.

Shoot

Digital Video Shoot backed by professional direction and technical support in accordance with the approved Script, using camera, lenses, lighting, jibs, cranes, track-and-trolley, steady cam equipment and other accessories in line with the specs emanating from the Script

Voiceover/Dubbing

Recording of narrative by professional voiceover artistes or dubbing by actors, if required in accordance with the approved Script

Music Composition, Arrangement & Production

Recording of original music score after composition/arrangement, if required by the Script

Other Audio Components

Creation or collation of additional audio components like sound effects, stock music, ambient sounds, etc., as required by the Script

Graphic Development

Designing and creation of customised graphic content (Title Super, supers, captions, bye-lines, diagrams, graphs, bar charts, etc.) in accordance with the approved Script

Animation

Development of animation sequences (logo animation sequence, 2D/3D modelling and animation, and special effects) in accordance with the approved Script

Editing

Creation of the timeline incorporating all video and audio components and leveraging contemporary editing tools to add transitions, scene changes, in line with the editing/treatment style specified in the Script

First Cut

Rendering the timeline to create a First Cut (Viewing Copy only) for approval by the Client

Final Cut

Editing and Rendering the Final Cut incorporating changes and modifications, if any, specified by the Client

Master Output

Delivery of Master Output on HDD, DVD, Tape, etc as required by the Client