Right now, animation is big – really big – in the entertainment space. Across the world, mainstream animation films make as much money at the box office as other blockbusters do. They get screened and reviewed alongside major Hollywood releases. They run to packed houses at multiplexes. There are several big-ticket celebrities who are jumping on to the bandwagon by lending their voices to characters. In fact, the movies are so popular that the producers are scrambling to make sequels and spinoffs.

Animation has always been an integral part of creating effective corporate films and television commercials. The title sequences, scene transitions, visual effects, logo assembly sequences, closing pack shot panel with sign-offs and taglines… all these extensively leverage the latest 2D and 3D animation techniques. Razzmatazz Films, an animation video production company that has significant capabilities in this specialised skill – right from visualization and conception to the nuts and bolts of the animation process and the final execution.